Marketing strategy, content wisdom, and occasional treatise on the art of the belly rub. Written from below desk level.
The best brands make you feel something. Here's what I've learned from years of requesting belly rubs with varying degrees of success.
Keywords hiding at ankle height. Stories dropped in the corner. The view from down here is full of opportunity your taller competitors stepped over.
Would I chase it across a muddy field? That's my filter. Here's the full framework for evaluating whether your content has real pull.
Height is a state of mind. Also a physical fact I work around daily. Here's how being small has made OlliesWorld a better business.
I wrestle. I love it. And it turns out the psychology of a good play-fight maps remarkably well onto community-building strategy.
The patterns, the surprises, and the one data point that changed how we write everything. With a bonus section on treat-based incentive programs.